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Richard Holcomb
For Mayor

Experienced Leadership for you, our community, and our future!

My Mission, Goal & Promise

We live in a beautiful community which is facing unprecedented challenges. Protecting, growing, and ensuring  a positive future for the City of Elephant Butte is my mission. Dynamic leadership is my goal. Doing what is in your best interest is my promise.

Your input

Nothing is more important than knowing what matters to you. I invite you to reach out to share your thoughts and concerns, all of which will help me best represent you from day one.

My Focus

  • Transparency

  • Financial stability and growth

  • Prioritization of roads & other infrastructure needs

  • Long-term strategic planning

  • Comprehensive master plan for future business & residential growth

  • Code enforcement

  • Revenue-generating opportunities (grants, state, & federal funds)

  • City beautification

  • City tourism & marketing plan

  • Community involvement, pride, and positive experiences

  • Expanded dialogue with Sierra County, City of Truth or Consequences, & the Village of Williamsburg to strengthen relationships for the mutual benefit of all

My Experiences & Qualifications

  • Managed radio stations across the country and served as a consultant to major television groups, including CBS, Post-Newsweek Television, and Hearst Television

  • Founded and owned a syndicated recruitment company, full-service advertising agency, Real Estate company, and New Mexico’s largest video production/Top 100 company

  • Served as President of the Tourism Association of New Mexico

  • Named one of New Mexico’s Top Twenty-Five CEO’s

  • Honored as one of New Mexico’s top tourism professionals

  • Served on Visit Albuquerque’s Board of Directors and Executive Committee

  • Co-founded the New Mexico Spaceport Ambassadors Organization

  • Received the American Advertising Federation’s prestigious President’s Award

  • Inducted into the New Mexico Tourism Hall of Fame

  • Holds a PhD in business

  • U.S. Veteran; awarded the Air Force Commendation Medal for Meritorious Service

  • Lifetime member of the VFW, American Legion, and DAV

On a personal note

My wife, Janine, and I built our second home at Turtleback Mountain Resort in 2007. When the future of the golf course was at stake, we closed our video production business, sold our home in Rio Rancho, made Elephant Butte our full-time residence, and partnered with the City of Elephant Butte to manage the golf course, clubhouse, and restaurant, all with the goal of keeping it open until a buyer for the property was secured. Needless to say, we lacked the operational experience but made up for it in our tenacity to see it through, even with the challenges of Covid. It wasn’t perfect but we’re grateful for the experience and are proud to call the City of Elephant Butte our home.